Do any email marketing? There are a few ways to go about it. You can use a mailer website, where they manage your emails, and send the emails for you. You can host your own software on your server, or you can run software from your local computer and send email that way.

Using a service to manage your email mailings and subscribers can be an easy way to go, but it usually is associated with some kind of cost. You either have to pay a monthly fee depending on the number of subscribers, or you have to include one of their ads in your message. I’m personally not a fan of either one.

The second way to go is to host the software on your own server. There are some free ones that work OK at best, or you can get a paid version like Omnistar’s email marketing software. With the paid versions you typically can get support in regards to installing, and just the basics in running the software. I think one of the most important aspects of running your own software is that you are not limited to the number of subscribers. Many of the free scripts only support a limited number.

The third option is running your mail software from your local computer. Their are several powerful software packages out there, but two common issues come up with these. You risk getting kicked off of you internet service provider for possible spamming, and additionally, extra time is required integrating their software to work with your site. Not fun.

A few other things I like about software packages like Omnistar, is that is’t not just a bulk email marketing software. You can do site surveys, send automatic campaigns, and you can even set it up to email subscribers on their birthday. It also has sixteen templates that come with the software. The downside for some, is that it costs $257. That is chump change though if you have a mailing list of a thousand or more.

If you are interested in trying Omnistars software for free, you can sign up for a free trial: Demo Sign Up

email, marketing, omnistar