I’m sure many of you know by now using videos is a great way to market your site. Their fun, their viral, and can often make a deal. Simply putting your video on YouTube is not enough though. You have to optimize it. You have to make it visible to the major search engines besides just Google. You have to at least give it a fighting chance.

Tons of Others Competing Against You

So you got your video, and you’re ready to upload. Are you ready for the traffic? You probably don’t have to be. A common occurrence is that you will hardly get anything out of it. To make a video viral you have to do it right, you have to be competitive, and you have to remember there are others competing for that traffic as well. Have you done anything to optimize it for search engines? Most likely you are just hoping others will like your video.

Unless you are already a professional at video marketing, now might be the time to consider using a video SEO service, like the one provided by USO Networks. USO Networks is the world’s foremost leader in video creation, distribution and optimization, and their proprietary technology continually works to achieve the highest possible search rankings for videos.

Making a high quality video is not as easy as you may think. USO can help you with every aspect of the site besides just marketing it. They can help you with the content creation, the making of the video, and of course the marketing. Maximize your efforts for quality video, and make those efforts pay by having a well promoted one.

Do any email marketing? There are a few ways to go about it. You can use a mailer website, where they manage your emails, and send the emails for you. You can host your own software on your server, or you can run software from your local computer and send email that way.

Using a service to manage your email mailings and subscribers can be an easy way to go, but it usually is associated with some kind of cost. You either have to pay a monthly fee depending on the number of subscribers, or you have to include one of their ads in your message. I’m personally not a fan of either one.

The second way to go is to host the software on your own server. There are some free ones that work OK at best, or you can get a paid version like Omnistar’s email marketing software. With the paid versions you typically can get support in regards to installing, and just the basics in running the software. I think one of the most important aspects of running your own software is that you are not limited to the number of subscribers. Many of the free scripts only support a limited number.

The third option is running your mail software from your local computer. Their are several powerful software packages out there, but two common issues come up with these. You risk getting kicked off of you internet service provider for possible spamming, and additionally, extra time is required integrating their software to work with your site. Not fun.

A few other things I like about software packages like Omnistar, is that is’t not just a bulk email marketing software. You can do site surveys, send automatic campaigns, and you can even set it up to email subscribers on their birthday. It also has sixteen templates that come with the software. The downside for some, is that it costs $257. That is chump change though if you have a mailing list of a thousand or more.

If you are interested in trying Omnistars software for free, you can sign up for a free trial: Demo Sign Up

Tired of submitting to directories yourself? SEO Focused to the rescue. While many SEO services are ready to take on your whole project, many webmasters already know what to do, at least pretty well. Why buy the whole package when you can do much of it yourself, and at a lower cost. Here is where SEO Focus can help. Check out these rates for their link building service.

There are some screaming good deals there, and if you are trying to get links using the social bookmarking technique, they offer equally great rates here: social bookmarking. The owner of the site is a popular DP member with an impeccable transaction feedback. Not one negative comment that I could find. Hopefully, I will be adding to his rep as well because I am trying out the service as well. I just signed up for a smaller package as a sample for another website I have to get it submitted to a bunch of directories. I believe directories are often one of the more safer places to list your site when you are using a service like this. I will keep you posted how it goes!

Also, for those of you looking for free advice, that addtionally have a seo blog with some basic tips and updates.