If you are trying to do a little SEO by thinking of ways people search for your company, here is a great post I wrote on my other site BWI: 200 Different Ways to Say Your Name. I was doing a little research on one of my clients site, and found that his visitors had searched for his company using over 274 keywords. This happened all in one month, and with less than 2,000 searches from Google.
It’s a post I put a little more time into so I hope you check it out. I believe this will be the trend for Web 3.0 or schematic websites. The trend is, it’s time to start lining your ducks in a row, and stop leaving Google or other search engines to do all the work. You could ignore the subtle clues Google is suggesting, but if you do, you will simply lose out to those that have a well organized site. You know heading tags work, you know sitemaps are important, meta tags have been doing it forever, but microforats or rich snippets as Google calls them, will soon be playing a larger roll. Check out the post, and see what I mean, and please make a comment on it if you have in insight to this.