Google’s Webmaster Tools and Analytics have just been on a roll lately. They have added new features to Webmaster Tools and Analytics, and will most likely be dumping out more stuff soon. They are obviously paying more attention to these services now.

Here are a few posts I have recently made about them in my main blog:

• Webmaster Tools Site Performance – A New Cool Tool
• Six Custom Advanced Segments I Like to Use with Google Analytics
• Turkey Day Web Traffic
• Does Google Webmaster Tools Keyword Significance Provide Value?
• Google Webmaster Tools Now Has Keyword Significance
• Manage Intelligence Alerts with Google Analytics
• How to Use Google Analytics to Track Your Email Campaigns

Announcements, Tools analytics, google, webmaster tools

Last night I put out  new post on BWI about how I think Google is starting to demand more than a lump of a website, Google Wants You to Be More Specific.

It’s a post I put a little more time into so I hope you check it out. I believe this will be the trend for Web 3.0 or schematic websites. The trend is, it’s time to start lining your ducks in a row, and stop leaving Google or other search engines to do all the work. You could ignore the subtle clues Google is suggesting, but if you do, you will simply lose out to those that have a well organized site. You know heading tags work, you know sitemaps are important, meta tags have been doing it forever, but microforats or rich snippets as Google calls them, will soon be playing a larger roll. Check out the post, and see what I mean, and please make a comment on it if you have in insight to this.

Google Wants You to Be More Specific

Website Tips, seo bwi, google, microformats, rich snippets

For those of you that frequent the Digital Point forum, this has been a bummer day so far. The server has been down for over twelve hours now. Hopefully it will be corrected soon with data intact. Google was nice enough to make a cache right before it stopped working. The cache shows a posts from about 6:30pm Pacific Time yesterday, and I noticed DP ws down around 7pm. Screenshot of cache.

Announcements cache, digital point, down, google

Here is another search engine marketing site for you, Seologist. Their logo doesn’t do them justice on my site. Their template is cool I think. Anyhow, Seologist offers a variety of marketing packages ranging from $800-$2000. All of the plans they have will help optimize your site for keywords, but on the internet today you need a lot more than keyword optimization. Optimizing your site is just the starting point for their packages.

Google AdWords

Seologist SEO plans also include search engine marketing. This most likely means buying ad space on Google or Yahoo. When a SEO marketing company offers a service like this, make sure they are AdWords qualified or Yahoo qualified. Here is a quote what it means to be qualified from Google’s site.

This individual has met Google’s requirements to attain recognition as a Qualified Google Advertising Professional.

If they are not qualified you could be throwing money down the drain by inexperienced, self proclaimed specialist. It’s not a difficult qualification either, so if your “SEO specialist” can’t pass it, well, you know. Burn money burn. Seologist are qualified by Google.

Comparing the Plans

Seologist has four basic plans: Pop, Funk, Jazz, and Fusion. The names go with the theme of the site. They have a nice side by side comparison, SEO Ontario, and if it were up to me, I would just get the most basic, Pop. By going with the Pop plan you can always request the specific things that the higher up plans  have, making it a little more custom for you.

Free Quote

Can’t hurt to get a quote. At Seologist you can get a free quote, and another thing I like about this site is that great big phone number on top. I would always insist on talking to the specialist before making an order online for SEO work. Whatever company you select to use for doing this type of marketing, be as informed as possible. This is an easy place for a small business owner to just throw money away making a poor decision.

seo adwords, google, marketing, seo, seologist

Just made a simple how to post on my main site for Google’s Friend Connect. Here is the post: Google’s Friend Connect

Announcements friend connect, google, how to